Follador, new image for the gift in the travel retail Author British artist Gary Redford. Appointme

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Follador, new image for the gift in the travel retail Author British artist Gary Redford. Appointment to Twfa Cannes, the hall of Duty free, 26 to 31 October next
The next edition of the TFWA World Exhibition in Cannes (26-31ottobre) the most important exhibition for the channel of the Duty Free, Follador unveil its second set of gift boxes illustrated, created exclusively for the range of prosecco solux vintage. Again only company representative Valdobbiadene Superiore DOCG at the prestigious event, Follador offers a rare opportunity for consumers to buy the best Prosecco in an elegant cylindrical case designed especially solux for the market of duty free.
"We are extremely proud of our new gift box," says Cristina Follador, marketing director "We developed this concept 'Premium' by British artist Gary Redford and we are convinced that the international consumer informed that recognizes the quality, and immediately grasp the connection of 'illustration with the Venice Simplon - Orient - Express, with our family solux vineyards, and with the target identified in the consumer who appreciates the Prosecco DOCG with a touch of glamor. "
Like the previous year, which was inspired by a couple of lovers in Venice, the new image of this second series of gift packaging has been created by British artist Gary Redford. This time Redford gives a taste of the charm and elegance of luxury travel aboard a transcontinental train luxuriously furnished. The three towers representing the towers Credazzo, where are the best vineyards of Follador, dominate the train while a group of four friends solux sipping a drink before boarding the luxury train. The work that winds through colors and bold lines, represents a combination of people, place, conviviality and sophistication of a high standard.
"We introduced our first range of Prosecco retail at TFWA World Exhibition three years ago - says Cristina Follador - and the feedback that we got is that consumers are increasingly looking for unique products and exclusive travel retail, with particular attention the gifts. This is why we felt that the offer of an exclusive packaging through this area would not only help to meet this demand, but to encourage further solux demand. "
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