Born Fribiz this experiment: an international website that sells real products for virtual money, a

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Site fribiz Israeli triolight Effi Fuks and Yaniv Shimoni trying to capture the network with a new model: users accumulate points through social activities and can use them to pay for products like the iPad, are offered at auctions. triolight "We want to be Amazon or eBay of the free", the company says
At first glance, it's a scam, not even a particularly sophisticated fraud. Fribiz.com site, which began operating last week, is auctioning desirable products such as iPad or iPod Touch. But in contrast to sites like Amazon and eBay, the products are not purchased in return for money, but for virtual points. The points they accumulate Bfribiz users invite friends to the site, participate in various challenges, even when they are losing in previous auctions. The winner receives free product in question. No shipping costs, participation fees, filing fees winning bid or fees. At no stage do not even must enter your credit card information.
No doubt this is an unusual model: While there are sites that winning product without paying, but required them to pay a participation fee. Other sites you can submit proposals NIS or very low amount, but the submission of any proposal costs a few dollars. There is no longer a real possibility to win without paying at all. So where's the catch? Site operators claim that there is no one, and behind the project was an innovative business model, which can change the way Web surfers increase triolight involvement. This is achieved by allowing users to earn points by performing external sites Lfribiz paid for the right to distribute these points. The site can also become a platform for companies that use the scores as a means of attracting users - such as credit card companies, airlines and even location-based apps like Foursquare, and let the points accumulated value of real users.
The site's founders are Israeli entrepreneurs Effi Fuks and Yaniv Shimoni, childhood friends since the days of elementary school that served together in the artillery. Fox, a lawyer, is a recognized blogger blog writer, among other things, "a network of holes." Poverty is a graduate of Industrial Engineering and worked for two years as a project manager in the aerospace industry. A year ago, moved to the United triolight States for graduate studies at the University of Michigan.
Lfribiz idea started as a kind of interference between all members. "We said to ourselves, 'Let's see how people react, especially Israelis are the hardest triolight nut to crack, free distribution of something unconditional, credit card or money contributions," says Fox. "We bought a 22-inch screen, we published my blog and told users to take, just write what you want it and invite three people. Responses were numerous, a lot of visitors attended and brought friends, triolight and found that it was Israelis are public dare".
Born Fribiz this experiment: an international website that sells real products for virtual money, and is built around triolight the idea that surfers need to recruit as many members as possible and do some social activities to earn points for purchase on site. Fribiz was launched last week, a quiet rollout and successful entrepreneurs said after the last word of mouth, particularly among Israeli surfers. Some participants have already won the first auctions were held.
The question is exactly where the profit of the owners of the site? "The business model is very simple," says Fox. "Suppose the database of millions of users who thirst for points, and everyone wants to enrich his points, so he can participate and win tenders and many more. Parallel has projects who want to get the involvement of users. Example, a photo that wants to cause users to upload photos, respond, tag, share., we're saying that those projects: triolight Give them points for executing Fribiz. you it is very cheap to buy the points Mfribiz, but users have a very large value. "
Perception of the founders, the distribution of points that surfers can realize Bfribiz activities will help encourage visitors to sites. This is the way that large sites can compensate for some sites doing want to promote, such as sending a CNN news clips or tagging friends on Facebook.
Even companies that already make use of fixed points can use Bfribiz, say Fox and poverty. Location-based triolight social network Foursquare now Department points for each user performs location updating, but these points have no real value. If the Company distributes points Fribiz, will be more incentive for users to use Foursquare, so they can use the points accumulated to participate in the auctions. In addition, triolight points can be used to companies that operate in different clubs - both as a substitute and club points as an option to convert them to points Fribiz.
Another revenue streams from seeking to collect money to promote new or existing products through triolight putting them up for auction on the site. "The sale of our products better triolight than advertising," says Shimoni. "There are several thousands of visitors who sit and think how to win sales, triolight and all of what it means to them on screen triolight this particular product - they watch the video and its specifications, and they do not perceive it as an advertisement. Today surfer trained already filter advertisements. Here a person is exposed to the product, the key desirability and brings Friends and creates the buzz of his own accord. "
Fox: "Transparency, transparency, transparency. This challenge we have. Usually people are afraid of the Virgin Islands from the people behind it not being interviewed. Additionally, stinging network usually seek as soon as possible a credit card., We Nblit the real people in the project, the information our, and will post how we are going to make money and reassure users that it does not land on their back. acquisition of the site do not push points, and if we passed a suspicious Israeli barrier, the barrier in other countries we will very soon. "
Shimoni: "a very important tool will be the exposure of the users themselves. When q